In-Stadium Logo Loop
Rep The Tavern
For three days in the heart of the 2026 season, the Lake Country DockHounds completely rebranded as the Wisconsin Dive Bars–an alternate identity paying homage to the state of Wisconsin’s plethora of local taverns.
Our goal was to blend the baseball diamond with all of the traditions that one might find at their local bar: a refreshing beer, dice games, pull tabs, and that Midwest hospitality.
The lockup balances a fluid, organic script with a rigid block serif to establish clear visual hierarchy. By matching the physical vector of the mascot’s bat to the italicized slant of the typography, the brand achieves a sense of intentional, unified motion necessary for high-impact sports merchandising.
Bart represents the community, character, and chaotic fun of a classic neighborhood tavern. He’s the guy who knows everyone’s name, buys a round when the home team hits a homer, and stays for “just one more.”
Bart represents the community, character, and chaotic fun of a classic neighborhood tavern. He’s the guy who knows everyone’s name, buys a round when the home team hits a homer, and stays for “just one more.”
Rep The State
The royal blue base features over 150 real, local bars across the entire state of Wisconsin submitted by the community. From Milwaukee to La Crosse to Minocqua, the whole of Wisconsin’s pastime places are featured.
The sleeve cuffs are wrapped in a custom-designed, pull-tabs-inspired pattern–a nod to the cheap-thrills tavern lottery game found in neighborhood spots across the state.
